Clear ranges.
Predictable timeline.

We build custom software around how your business works: internal systems, integrations between the tools you already use, reporting, web and mobile apps, and products from scratch. We can build on top of your existing software or replace what's no longer working. Where AI belongs inside a system — handling incoming orders, sorting requests — we build it in. We don't sell AI as a product of its own.

No. Tell us what isn't working, what takes too much manual effort, or what your current software can't do. Working out what should be built — and whether custom software is even the right answer — is our job, not yours.

Yes, and it's often the cheaper answer. We connect what you already run — POS, CRM, accounting — and build the missing part around it. Replacing everything is rarely necessary.

It depends on what's being built. Focused work on top of an existing setup starts around $7k; a full system runs to $40k. You get a specific range and timeline before development starts, and the final invoice matches the number we gave you on day one.

Because the price includes the parts that get skipped when software is built cheaply: architecture that survives changes, roles and access, integrations that don't break when a system updates, deployment that doesn't take you offline. That's what decides whether you can still change the software a year from now. A cheap build is cheap because it skips that, and you pay for it later — usually by rebuilding.

Yes, as a tool. It's good for scaffolding, refactors and tests, and it makes us faster. Every line that reaches production is reviewed by an engineer who understands the system. What we don't do is let AI decide the structure — that's the difference between software you can keep changing and software that stops responding to change.

Common one. We assess it and tell you what should stay, what should change, and whether rebuilding makes sense. Sometimes the problem is small and we say so. Sometimes the foundation is the problem, and patching only delays it.

You don't need a technical specification. Describe the problem in your own words. We'll ask the questions we need, then give you 30 minutes with a clear answer: what this actually is, whether it needs building, a price range and a timeline. You get that whether we work together or not.

Depends on scope. Focused work on an existing setup runs 2–4 weeks; a full system 4–10 weeks. You get the timeline before we start, and working software you can click through every Thursday rather than a reveal at the end.

We don't hand it over and disappear. Bug fixes and stability are covered for 30 days. After that most clients keep going — the business changes and the system changes with it. We do that monthly.

Small adjustments are part of the work. Anything bigger gets re-scoped and re-priced before we build it, so you approve the number first. There's no version where the invoice arrives bigger than you expected.

You do. The code, the repositories and the infrastructure transfer to you on final payment. No licensing, no lock-in — you can take it to another team whenever you want.

Three milestones: 40% to start, 30% once scope, design and architecture are agreed, 30% on production launch.